Our goals!
(1) To encourage individual advocacy. We are individuals not a condition.


2) To emphasise the fact that there are severe dangers in reporting misguided information relating to diets,eating disorders and image/appearance/weight. For those with a predisposition to eating distress, articles emphasizing the virtue of weight loss often act as a trigger to developing this condition. They also perpetuate the distress felt by those already suffering.

(3) To counteract false statements that report eating distress as being incurable. It is possible to FULLY recover.

(4)To educate media sources on eating distress. Standard media coverage emphasise symptoms surrounding simply food,weight and behaviour which tend to re-inforce values based on image and appearance. This information is misleading as the condition is far more complex. Food,weight and behaviour are only some of the symptoms of eating distress. In addition, media sources often stereotype suffers. We hope to emphasise that anyone can suffer from eating distress regardless of age,sex,size or race.

(5) We intend to respond constructively to articles and advertisements. We aim to endorse companies that promote positive messages and give informed coverage to the public on eating distress. We aim to identify and confront companies that show lack of awareness of eating distress and send messages that negatively impact self esteem and body image.

(6) To encourage people to view media images and messages with a healthy skepticism.

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